Events

This event has passed

Join the Athena SWC Team as they delve into Michael Lewis' 2003 book, Moneyball. The book tells the story of the Oakland Athletics general manager, who leveraged a non-traditional model for assembling a winning team against wealthier teams. Drawing parallels, we will demonstrate how to apply a formulaic approach to marketing and sales goals and explore the breakdown of the mathematical steps required to achieve these objectives effectively. This presentation will shed light on using marketing math to structure, deploy, and monitor your sales and marketing activities, creating a more predictable pathway toward achieving sales goals. 

For more information and to register:
https://us06web.zoom.us/meeting/register/tZAoc-Chrz8rHtDfl-7fqL1dkF465PyeBtbW#/registration