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In today's rapidly evolving financial landscape, the integration of Artificial Intelligence (AI) applications has become increasingly widespread in the Office of the CFO. But because it is such a new and developing technology, there are still many questions - What are the best use cases for AI? What should be considered when incorporating AI? Where do we start? 

During this session we'll explore the transformative impact that generative AI is having on current financial accounting process, as well as discuss the pivotal shift towards adopting a platform-centric technology approach, highlighting the need for achieving business objectives through a single version of the truth. 

• Explore where AI is being applied in reshaping traditional Financial Planning and Analysis (FP&A) processes and understand tangible efficiency gains through the strategic application of AI-driven automation. 
• Discover how machine learning-driven anomaly detection in transactional data contributes to a practice approach in risk reduction and informed decision-making. 
• Learn how to strategically address your tech stack by adding integrated solution functionality. 
• Understand the evolution and value of platform-based software providers. 

Meet the speaker: Matt Mayhew - Senior Product Marketing Manager Prophix Software Inc. 

Matt Mayhew is a Senior Product Marketing Manager at Prophix, with 15+ years of tech expertise, covering security, communications, and SaaS tools. Matt has a knack for turning complex tech into a format that is easy to digest for a wide variety of audiences. He excels in storytelling and client engagement, assisting customers with solution adoption and ensuring they get the best ROI. His strategic prowess includes crafting product narratives, guiding Enterprise product strategies, and his overseeing market analysis, competitive research, PR, product launches and tooling. 

For more information and to register:
https://us06web.zoom.us/meeting/register/tZwkcOyvqD8vGtxL2iVsJr89BnjpZh4M9pNX#/registration