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As a zero CapEx and pay-as-you-go model, the automation approach known as "Robots-as-a-Service" (RaaS) disrupts the conventional way of justifying automation investment. With RaaS, how do Operations and Engineering Managers then calculate the business value of automation when it is rented instead of purchased? In this case, the best calculation approach uses a different comparison to the current operation financials, and it can be summarized into a single Net Present Value for comparison against capital purchases if desired.
Alex leads Product Marketing at Formic, a leading robotics company for manufacturers, co-packers, and logistics. Prior to product marketing in the robotics and semiconductor markets, Alex designed electronic defense systems for the U.S. Airforce and Navy as a Lockheed Martin engineer. He earned a Bachelor's degree in Electrical Engineering from Marquette University and an MBA from Rollins College. |
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