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Event Summary

Creating and implementing a successful sales and marketing strategy is critical to the bottom line of any business. Is your company prepared to meet its sales goals this year? ARPM and MAPP are hosting the 2022 Sales and Marketing Forum to explore successful sales strategies and learn about new technologies and best practices in sales and marketing.

This two-day virtual event will address pressing industry challenges in sales and marketing through presentations from ARPM and MAPP members, sponsors and other industry leaders.

Attendees will walk away with fresh insights into best practices and shared challenges, with implementable takeaways and action items.

Join us for this popular event designed by rubber and plastics industry sales and marketing professionals to benchmark and share best practices in the sales and marketing process. 

A zoom link will be provided to attendees before the event.

Session descriptions:

• Evaluating Your Customer Base - How to manage underperforming accounts: This session will cover qualifying accounts to their full sales potential. Winning strategies to increase sales from existing customers - how to exit business effectively.

• Aligning Sales & Marketing Efforts during Dynamic Times: A Small Business Perspective: Your sales and marketing efforts should be as fluid as the environment around them yet firm enough to be trend-setting.

• Selling With A Plan: Getting results by using strategic selling techniques to balance your sales and marketing resources.

• Build a Winning Sales Process: Why the traditional sales process is no longer enough, and the new sales process that is generating success.
   
• Articulating ROI & Increasing User Engagement: Understanding the difference between traffic channels (organic, direct, returning, paid), Creating goals (otherwise known as conversions) in Google Analytics to help determine channel engagement, and the tactics to use for success.

• How Market Studies Can Benefit Your Sales Team: The right data and information can help companies be more competitive. For business development, market studies can provide insights and intelligence that better define target markets, identify potential customers and shape future sales strategies. Learn how market studies can benefit your business and hear from a MAPP member on how they used research for their sales and marketing efforts.

• Aligning Marketing with Internal and External Customers

Agenda

Registrants will receive access to the recordings after the event, along with any event materials.

Registration

Online registration is now closed.